Project Description

Dr. Katherine T. Kelly

Dr. Kelly is a licensed psychologist in Winston-Salem. She doesn’t just believe in helping others to heal; instead, her mission is to help them to evolve. Using her own integrative framework—the Soul Health Model—she provides a uniquely progressive, yet down-to-earth approach to her clients.

Firefly Design has been with Dr. Kelly every step of the way in graphically bringing this approach to life. Her Soul Health Model depicted as a tree whose branches represent each aspect of our soul, is the basis for the entire brand. As a self published author we created a mark for Soul Health Press for her to continue to write books within her realm of expertise. Press kits and advertising were developed to strengthen the leverage she has built as a psychologist to push her to the forefront of publishing.

Extending her Soul Health brand for better self care, we developed a line of essential oils aimed at specific targets to improve one’s inner soul.

Firefly Collaboration:

  • Branding

  • Logo Design

  • Design

  • Packaging

  • Signage

Let’s Work Together


Firefly Design is a creative graphic design studio located in the heart of the Triad in Kernersville, North Carolina. Motivated by ideas and offering thoughtful solutions with boutique-style service for over 15 years. Always striving toward the creation of the next big idea keeps the light burning with originality and freshness.